NuTech Services Blog

How often do you check social media only to find your news feed clogged with your friends and family sharing the results of quizzes like, “Which Star Wars character are you,” or “What’s your superhero name based on your birthday.” While these quizzes might seem harmless on the surface, they often hide a far more sinister agenda, one which uses the personally identifiable information provided to them for nefarious purposes.

Social media companies are some of the most powerful entities in today’s world. Their ability to connect people with others of like mind or specific wants and needs often goes overlooked because much of the experience of operating online in today’s climate is adversarial. With the average user spending roughly two hours and 24 minutes per day on social media and messaging apps, companies can use that exposure to promote themselves. Let’s take a look at how small and medium-sized businesses use social media to their advantage.

Wait! If you haven’t read part one of our Facebook privacy blog yet, you may want to do that before reading this one. If you’re ready, we’ll be taking an in-depth look at your Facebook settings to make sure that your account and its data are as secure as possible. If we’re being honest, protecting this kind of data hasn’t seemed to be one of the platform’s strong suits - and user privacy has been the star of many lists of concern.

Two billion users strong, Facebook is one of the Internet’s most popular websites… which has frequently put the tech giant in the spotlight when it comes to how secure the data you’ve entrusted to them (in addition to what they’ve collected) really is. Today, we’ll discuss how you can access the information Facebook has on you.

We all know how to use YouTube… find video, click video, watch video. Simple, right?

You see the term “social media” thrown around all the time, but what does it mean for both individual users and whole businesses? Organizations that understand the importance of social media have a unique advantage over other businesses in the same industry, be it a way to attract more consumers or a way to protect against common security threats that find their home on these websites.

While it’s a security best practice to keep strangers off of your Facebook account, you might feel that it’s understandable to accept an unknown request for the sake of networking or otherwise. This isn’t the ideal way to approach Facebook, but you do have a unique opportunity to allow users to view your profile and follow your public posts, without the need to accept a friend request.

Ordinary fishing, where you hope for a simple-minded fish to latch onto your hook, relies on using a proper lure. The same can be said for the virtual method of phishing, where a hacker will use a similar type of “lure” to convince the target to bite. These phishing scams are especially useful for hackers who want to take advantage of social media to find new targets. A recent study has shown that this is a surprisingly effective method of phishing.

The longer you use Facebook, the more personal content you hand over to the social media empire. Sharing content is what drives the social media experience, but what if you want your content back? Surprisingly, Facebook makes this easy.

Social media, as wonderful a tool for connecting and communicating as it is, does have its dangers. Fortunately, these risks may be mitigated through careful deliberation and pragmatic posting habits, but only if you know what they are. What follows are some easy habits to encourage a heightened state of security both digitally and in the physical world.

• Share with Caution: There are some pieces of information that really have no business on a social network, as they could be used to the benefit of identity thieves. One really obvious example is the unique-to-the-individual Social Security Number, but it isn’t totally wise to share your home address or phone number, either. Birthday information and other personal details should only be shared if the site offers private profiles - but even then, think twice and be sure to triple-check your privacy settings frequently, and only add those who you know personally. If all a thief needs to verify that they are you is your date of birth or your dog’s name, you might be opening yourself up.

A side note: Even if you trust your privacy settings and your list of contacts, never post your address and/or a post sharing your agenda until after the fact. Announcing that your home will be empty on social media for a given amount of time is inviting criminal activity into your residence.

• Limit Employment Details Online: Sites like LinkedIn, while phenomenally helpful with professional networking, can also provide identity thieves with a blueprint of your life thus far to exploit. Unless actively seeking employment for a time, leave just enough to entice those who view your profile to contact you directly to seek more information. Take advantage of privacy settings on those sites as well.
• Do an Online Audit: The online world is vast. Your information could be in more places than you think. Friends and contacts of yours could post information about your real-time whereabouts that others could exploit, or your information could exist outside of the real-time social media sphere, in cached browsers and the like. Do a quick search for yourself online and remove anything you can. Google Street View will reveal details about your life that can easily implicate your financial situation, a quick request through their “Report a Problem” feature will solve that with a blurred image, rather than your home and belongings.
• Continue with a Social Audit: How well do you know all of your personal social media contacts? Would you welcome them into your home? Share intimate details about your life with them? Call them friends? If any of the corresponding answers are negative, these people probably don’t need access to your full account and information. Limit access to your info (with certain exceptions, if you must) or ideally remove people from your social media sphere.

Social media can be both a fun personal venture as well as a valuable professional networking resource, but like any other tool, it must be handled with care. For more information, tips, and best practices to apply to your social media habits, read more of our posts or call NuTech Services at 810.230.9455.

Attention people of the Internet, October is Cyber Security Month! Make sure that you share this information with everyone on the Internet that you know. In a situation like this, sharing content with everyone to raise awareness of a worthy cause is perfectly fine. Although, what’s not alright is the sharing of your personal information online.

Having confidence in your ability to run your business is an important thing to have, but it doesn’t matter how much confidence you have if your customers beg to differ. After all, without them, your business wouldn’t be where it is today. This is why it’s important to listen to what your customers say, and if it’s not positive, you need to resolve the problem as quickly as possible.

With email being such a prevalent tool used in the modern office, it might seem silly to think that in just a few short years, email might not be as relevant as it used to be. However, many professionals believe that email is limping along on its last leg, waiting to be put out of its misery by a new solution. Will email be around for much longer? Should the average business prepare for a world without it?